Tom White, of 9 Surf Studios, creates visual solutions too numerous to count. Continually evolving to meet the demands of his clients, and having an art director background himself, he has a keen sense of what is required and adapts along the way to produce quality results.
Recently, he played a major role in this winter’s branding scene in New York City. Working with agency Source Communications, Tom was commissioned to create the logo for the Super Bowl 2014 Host Committee, the group responsible for managing an event of this scale. Taking regional influences into consideration, we think Tom produced a superb result. Take notice of the snowflake and George Washington Bridge in the logo, symbolic of the region where the Super Bowl will be held.
Joining forces with agency SpotCo, Tom also had the distinct honor and pleasure to create the logo for the Radio City Christmas Spectacular. Another logical choice when you’re as talented as Tom, right?
After completing several rounds of rough sketches, Tom delivered fully rendered design choices for consideration. The logo had to include the show title and descriptors, some flavor of the world renown art deco theater, along with communicating the high tech aspect of the show. There’s no doubt that Tom hit the mark!
Final Logo for Radio City Christmas Spectacular
Rough Logo Sketches
Fully Rendered Logo Comps
© All Images Tom White / 9 Surf Studios